Ladbrokes Review

Ladbrokes is a household name and a familiar site on the British high street and with almost 3,000 betting shops (including some in Europe) they are certainly a major player. Their roots go way back to 1886 and with around 13,000 employees in the UK they are clearly a massive company with bags of experience. Their online offering is as good as you will find and for football betting fans they have loads to offer.

Ladbrokes Screenshot

Ladbrokes Free Bet

Ladbrokes offer new customer a free bet worth up to £50 and it comes in the form of a 100% match of your first bet with them. Just join Ladbrokes today and place a bet of between £5 and £50 and as long as it is placed at odds of 1/2 (1.50) or higher they’ll match it with a free bet to the same value. The free bet will be added after your qualifying bet has settled and will be valid for seven days, the stake not being returned with any winnings. Your qualifying bet must be on sports (not Tote or pools bets) and only the win portion of each way bets will count.

All in all this is a great offer: very simple, with low minimum odds, few restrictions, no catches and, at £50, not a bad little offer. What are you waiting for?

Betting Features

As a company with bags of history and experience (and deep pockets), Ladbrokes are able to offer a highly polished online bookmaking experience. Like all the UK big boys, who most people naturally turn to for football betting and other sports, they have no real weaknesses but here we look at their very best bits (like on an annoying reality TV show but without the annoying reality TV bit).

  • Standard Bookmaker and Betting Exchange – Since Ladbrokes acquired Irish betting exchange Betdaq in 2013 they have been in the unique position of being a major high street bookmaker AND an exchange. The exchange has subsequently been incorporated into the main Ladbrokes site, as well as operating as a standalone product under the original brand. This is great if you want to have both options in one account an also enables Ladbrokes to offer a more streamlined business with lower margins and greater liquidity in the exchange.
  • Odds – Ladbrokes have really improved their odds in recent years and now, especially on football, they frequently offer the best prices anywhere. If you’re happy to use the exchange you can often get even better prices and so all in all this is a really strong area for Ladbrokes.
  • Markets – As one of the UK’s “Big Four” bookmakers, Ladbrokes cater to just about every sporting taste there is and with the exchange on board as well you’re sure to find pretty much whatever event you’re looking for here. There are more than 120 markets as standard on Premier League football matches (and many more on televised games), whilst even smaller leagues – of which many are offered – have a decent selection of bets to choose from.
  • Reputation – Ladbrokes has been around for more than 100 years and they are a huge global business, listed on the stock exchange. As such, your personal and financial information – and of course your money itself – is as safe here as it is with any other major UK business and considerably safer than at most.
  • One-Stop Shop – As with the other major operators, Ladbrokes offers a full range of gambling options but goes even further than some by also offering the exchange, as mentioned, and dedicated virtual sports, lottos, games, Vegas and bingo options, as well as poker and two casinos, one standard and one live. If you were to only have one bookmaker to use regularly for all your gambling needs, Ladbrokes would be very near to being your best option.
  • Live Streaming – Ladbrokes offer a massive choice of events to watch through their live streaming, meaning you can watch the events you want to bet on or, if you just want some sport to watch, catch it on a live stream and spice things up with a bet. The interface works really well and is supported by audio commentary on a lot of events too. The streaming is also available via Ladbrokes mobile so you never need to miss watching an event again and although the system isn’t flawless – we’d like even more events covered and a better “calendar” showing what’s available – we expect this to go on improving.

Banking and Customer Support

Ladbrokes are a major player in the world of sports betting and all the payment methods you would expect to find are available, along with a few extras for good measure. All major debit and credit cards, a huge range of e-wallets, bank transfer and even cash (in their betting shops) can be used to add funds to your online Ladbrokes account. You can also easily and quickly withdraw funds by all these methods making banking at Ladbrokes a cinch.

Customer service at Ladbrokes is superb, with live chat available and ready to help 24/7 whilst you can always phone (free), email or even use snail mail if you’re feeling a bit retro. There is rarely more than a very short wait for live chat and this, coupled with an excellent help section, means most issues can be easily resolved without delay.

About Ladbrokes

As said, Ladbrokes are one of the oldest bookmakers in the business and with 15,000 staff worldwide and sites in nine languages, tailored to 13 locations, they are a British company enjoying global success. Like many of the UK giants, much of their online operation is now managed from Gibraltar and is regulated and licensed by the relevant authorities there. However, HQ remains in the UK, in Harrow, and as well as being a significant sponsor of sporting events they also pay a large amount of tax in the UK.

Revenue for 2013 was more than £1bn and with a very healthy margin of profit they are continually able to invest in great technology and excellent offers, both of which should help them continue to grow. With a £50 free bet up for grabs and the benefits of the exchange there has never been a better time to join Ladbrokes, so while they have origins in the 19th century, they are now a true 21st century gambling giant, so why not give them a try?

Terms and conditions apply, new customers only, 18+.